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Fancy, LLC

↓ The source of this information is the New York State open data website, https://data.ny.gov/.

Account Number: 719

Vendor Number

Vendor Formal Name: Fancy, LLC

Formal Name of the Company

First Name: Lindsey

First Name of the Company's Contact Person

Last Name: Seyman

Last Name of the Company's Contact Person

Telephone: 2123432629

Telephone Number

Business Description: Fancy is a strategically-minded branding and advertising agency. We are 100% women-owned, operated, and focused. Our category sweet spots are within CPG, Beauty, Personal Wellness, and women 40+. We understand women, speak authentically to them, and elevate what's important to them. Full service, our strategic services include: Consumer Targeting Brand Positioning, Brand Architecture, Competitive Audits, Cultural insight, Tone of voice, Innovation - New brand and product ideas, Research expertise, design, and consultation. Our creative services include: Brand Identity, Campaign Development and Execution, Packaging, Web Design, Brand Experiences, Content, Digital, Social, Mobile, Email, OOH, Print, Video, In-store & Collateral, as well as Production Supervision.

A brief description of the type of service provided

Certification: WBE

Type of Certification the company qualified for

Ethnicity: NON-MINORITY

Ethnicity of the Company owner(s)

Address Line 1: 116 Sullivan St

Company Address

City: New York

City in which Company is located

State: NY

State in which Company is located

Postcode: 10012

ZIP code

Mailing Address Line 1: 116 Sullivan St

Company mailing address

Mailing City: New York

City

Mailing_State: New York

State

Mailing Zip: 10012

ZIP code

Website: https://www.fancynyc.com

Company Website

Date Of Establishment: 2011-08-30

Date the Company was Established

ID6 digit NAICS code: 541810

North American Industry Classification System (NAICS) Code that identifies the type of business

NAICS Sector: Professional, Scientific, and Technical Services

NAICS sector (Industry)

NAICS Subsector: Advertising, Public Relations, and Related Services

NAICS Subsector

NAICS Title: Advertising Agencies

Type of Business

NIGP codes: 91501 | 91805 | 91504 | 91503 | 91571

National Institute of Governmental Purchasing (NIGP) Codes

Name of Client Job Exp 1: Consumer Packaged Goods Company

The Business the vendor is working for

Largest Value of Contract: 248000

Value (in dollars) of the the contract

Percent Self Performed Job Exp 1: 100

Percent of the job performed by the vendor

Date of Work Job Exp 1: 2020-08-15

Date the work was done

Description of Work Job Exp 1: New brand positioning (brand story, pyramid, manifesto, backstory and tone of voice), creative campa

Description of the work done

Name of Client Job Exp 2: New York City Independent School

Name of second business the vendor is working for

Value of Contract Job Exp 2: 115000

Value (in dollars) of the the contract

Percent Self Performed Job Exp 2: 100

Percent of the job performed by the vendor

Date of Work Job Exp 2: 2019-12-31

Date the work was done

Description of Work Job Exp 2: Rebranding efforts including new strategic positioning, verbal and visual identity system, complete

Description of the work done

Enrolled in PASSPort: Yes

Enrollment in the NYC's Procurement and Sourcing Solutions Portal (PASSPort)

Borough: MANHATTAN

Borough in which the building is located

Community Board: 102

The Community Board field indicates the New York City Community District where the building is located

Council District: 1

The Council District field indicates the New York City Council District where the building is located

BIN: 1007810

The BIN (Building Identification Number) is a unique identifier for each building in the City

BBL: 1005040029

The BBL (Borough, Block, and Lot) is a unique identifier for each tax lot in the City

Census Tract (2020): 49

The Census Tract (Census 2020) field indicates the U.S. Census Tract where the building is located. Please note that as part of the geocoding process, leading and trailing zeros are dropped

Neighborhood Tabulation Area (NTA) (2020): MN0201

The Neighborhood Tabulation Area (Census 2020) field indicates the New York City Neighborhood area where the building is located

Coordinates where the business is located
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