Lindsey Kate LLC

Account Number: 312967

Vendor Number

Vendor Formal Name: Lindsey Kate LLC

Formal Name of the Company

Vendor DBA: by Niche

Name the Company goes by

First Name: Lindsey

First Name of the Company's Contact Person

Last Name: Higgins

Last Name of the Company's Contact Person

Telephone: 9173449896

Telephone Number

Business Description: by Niche is a Social Media & Influencer Relations Marketing agency that has worked with 100+ brands in its 3.25 years. We have branched also into Education for Professionals and Brands & consulting. Like an in-house marketing team in that we are passionate about understanding each brand and voice we work with so that in everything we do it’s as if we are a seamless extension of it. We are thinking ahead on our brand’s behalf – anticipating strategic next moves and planning for them in conjunction with the ever-changing social media and digital marketing landscape. We build a robust digital experience of our brands, facilitating variegated imagery & messaging spanning thrusts of dimensions simultaneously including multiple target markets, omnichannel platforms, & graduating points in each sales funnel. We seek to provide an evocative multi-sensorial digital experience of the brand that recreates the in-person brand experience. We work hard and smart to grow brand’s impressions and sales through our marketing as if it was our own. Making boosted post/ad-spend dollars work as beneficially for each as possible with our sophisticated boosted post system including look-alike audience build-outs based on email lists, and intuitive target-market & sales funnel informed messaging to facilitate conversion as expediently as possible. We stay ahead of the innovation curve, pioneering tactics that harness advancements in algorithms, tech, and app space. We move with alacrity to position our brands to have as optimal of impact as possible, with the greatest ROI possible. We are located in NYC and serve mostly New York clients but have worked with brands all across the nation and world. Our main services are digital presence branding, social media management (including content creation of ALL kinds - high quality photo/video, graphics, gifs, branded multi-frame still or video stories with animations), influencer marketing, boosted post management, & event optimization. In the last 2 years, we have worked predominantly with the Manhattan restaurant industry. Throughout our existence though we have had the pleasure of serving a wide variety of industries including: Restaurant Groups/Multi-Restaurant Chains, Malls/Multi-brand Retail Centers & Professional Groups, Hotels, Global Food & Hospitality, Fashion, Sports, Business, Health/Wellness, Lifestyle/Home/Beauty, & Talent including NFL Players & Authors & Celebrity Fitness Trainers. by Niche was aptly named. Everything comes back to the core lifeblood of the brand, what gives it heart and humanity, what makes it different from the rest. Its niche, and the corner of a community it carves out by having a clear identity. We believe that the strongest start to marketing is within their niche. The original passion/purpose for the brand. There are magnetic components to each brand that can get diluted over time and in the day-to-day and the operator’s closeness to the brand. We identify those and then reverberate that out in fresh, innovative ways. As industry pioneers we have consistently accurately anticipated rising stock brands and invested early and thus garnered lifelong loyalty between our brand and theirs. by Niche has been honored to receive some professional honors & achievements including Ad Fed Minnesota 32 Under 32 , Share My Clothes Enterprise Event Panelist, Thrivent Financial Women in the Workplace Workshop, & De Nova “Woman Behind the Robe” feature. by Niche has also had several On-Air Speaking Engagements & Press Appearance opportunities including The Jason Show: App recommendations, Fox 9, WCCO: Polo en Blanc for Philanthropy, Twin Cities Live, Twin Cities Collective Podcast “Launching your own Marketing Agency for the Instagram Generation”, ABC Channel 5 Live segment: “Minnesota Moment: Fashion Designers Come together for a Good Cause”. by Niche has also received some press features including Full livestream of What She Said Panel on The Angle by W Hotels: Business Meets Style in the Twin Cities, Minnesota Business Magazine - “Say what? By Niche debut connects Twin Cities Go-getters”, & MSP Mag - “Spring Fashion Influencers”. A few other highlights of by Niche first few years include co-founding with W Minneapolis a charity fashion show called Northern Vogue. by Niche led and ran this popular local event (with 8-10 local designers showing collections, 50-80 volunteers, 50-100 models, & always many sponsors & an attendance of 500-750 people) that had 4 strong installments yielding major press from all local outlets in the Twin Cities. co-designed Accessories line with Goldfine Jewelry & presented at New York Fashion Week called Fantasme. by Niche also authored E-book, “Elevate your Instagram Game in 1 Month”.

A brief description of the type of service provided

Certification: WBE

Type of Certification the company qualified for

Ethnicity: NON-MINORITY

Ethnicity of the Company owner(s)

Address Line 1: 200 Water St

Company Address

Address Line 2: #1201

Company Address

City: New York

City in which Company is located

State: NY

State in which Company is located

Postcode: 10038

ZIP code

Mailing Address Line 1: 200 Water St

Company mailing address

Mailing Address Line 2: #1201

Company mailing address

Mailing City: New York

City

Mailing_State: New York

State

Mailing Zip: 10038

ZIP code

Website: http://byniche.co

Company Website

Date Of Establishment: 2017-01-30

Date the Company was Established

ID6 digit NAICS code: 541810

North American Industry Classification System (NAICS) Code that identifies the type of business

NAICS Sector: Professional, Scientific, and Technical Services

NAICS sector (Industry)

NAICS Subsector: Advertising, Public Relations, and Related Services

NAICS Subsector

NAICS Title: Advertising Agencies

Type of Business

NIGP codes: 91501 | 91503 | 91872

National Institute of Governmental Purchasing (NIGP) Codes

Name of Client Job Exp 1: Gerber Group

The Business the vendor is working for

Largest Value of Contract: 45000

Value (in dollars) of the the contract

Percent Self Performed Job Exp 1: 20

Percent of the job performed by the vendor

Date of Work Job Exp 1: 2019-10-10

Date the work was done

Description of Work Job Exp 1: Full-service, multi-platform social media management

Description of the work done

Name of Client Job Exp 2: Lamia's Fish Market

Name of second business the vendor is working for

Value of Contract Job Exp 2: 25000

Value (in dollars) of the the contract

Percent Self Performed Job Exp 2: 20

Percent of the job performed by the vendor

Date of Work Job Exp 2: 2020-01-01

Date the work was done

Description of Work Job Exp 2: Full-service, multi-platform Social Media Management, Paid Ad Spend management, Influencer campaigns

Description of the work done

Name of Client Job Exp 3: Gupshup

Name of third business the vendor is working for

Value of Contract Job Exp 3: 20000

Value (in dollars) of the the contract

Percent Self Performed Job Exp 3: 20

Percent of the job performed by the vendor

Date of Work Job Exp 3: 2020-01-01

Date the work was done

Description of Work Job Exp 3: Full-service multi-platform social media services, paid advertising management, Influencer campaigns

Description of the work done

Enrolled in PASSPort: Yes

Enrollment in the NYC's Procurement and Sourcing Solutions Portal (PASSPort)

Borough: MANHATTAN

Borough in which the building is located

Community Board: 101

The Community Board field indicates the New York City Community District where the building is located

Council District: 1

The Council District field indicates the New York City Council District where the building is located

BIN: 1001163

The BIN (Building Identification Number) is a unique identifier for each building in the City

BBL: 1000750001

The BBL (Borough, Block, and Lot) is a unique identifier for each tax lot in the City

Census Tract (2020): 1502

The Census Tract (Census 2020) field indicates the U.S. Census Tract where the building is located. Please note that as part of the geocoding process, leading and trailing zeros are dropped

Neighborhood Tabulation Area (NTA) (2020): MN0101

The Neighborhood Tabulation Area (Census 2020) field indicates the New York City Neighborhood area where the building is located